1. Social business, as the term is
commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social
Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves
humanity's most pressing needs.
Social
Business is
fast becoming a differentiating factor for companies. It is a real game
changer! More and more businesses are creating a social presence on the
Internet. They are cutting out the middleman and going directly to the user,
and the user is responding by going direct to the supplier.
Yes
you say, its just another way of Marketing or another way to get feedback from
your customers. The power of direct connections with your customer is
immense. If a company is in touch with their customers then it can quickly change
its strategy to compensate for any issues. The opposite is also true
for companies not in touch. The brand may be damaged without the
company's knowledge and recovering from these events may be costly if not impossible.
Imagine how powerful it would be if the same kind of collaboration and interaction can be used inside a business. Now we are not suggesting you post all your sensitive company data on Facebook, YouTube, Twitter or any other such public platform. What if you could do it securely inside your own network. Collaboration with document sharing, conversation streams, blog and post areas. Look up anybody inside your organization who has experience in a specific area or specialty. Constructively share information across business units in a orderly yet natural manner with full access control and a thorough audit trail in place. Selectively manage which content is public or private, integrate with other systems and technologies yet keep in control.
This is why ITNA
has joined the IBM partner network with a focus on the IBM Social Business
Suite (for detailed Product reviews see IBM Social Business).
To
cement the partnership IBM will be flying in 2.Chetan Rao, a Social &
Collaboration solutions Consultant on the Worldwide IBM Tiger Team, to be our keynote speaker at the upcoming ITNA Launch.
Chetan will provide us with some insight into how social
business technology can crack the competitive edge. His experience in providing customers their own Social Business Vision and Road-map and through offerings like customized demonstrations, Executive Briefings,
Business Value Assessments (BVA) gives Chetan the insight to help any company gain the advantage.
Chetan has been a lead presenter on IBM
Collaboration Solutions (ICS) at roundtables and conferences across Middle East
and Africa (MEA). He has already driven growth in business plus market share,
as a result of Social Business deployments, with major clients across MEA.
Chetan joined IBM UK in 1997 as a Graduate
intake. During his 14 years at Lotus / IBM, he has held multiple positions
which have focused on the technical & business aspects of Collaboration and
Messaging solutions. 3.
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